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The majority of the companies now with a wide and complex range of products prefer to have their printed catalogues and price lists in an electronic form, i.e. on CD-ROM discs. The reasons are quite clear: the information on one disc could only be compared with many volumes of printed matter, and discs could contain not only texts, pictures and photographs but also animation rolls as well as computer information in any form. By using hyperlinks (the programming technique with the help of which various terms, articles, images, sounds and animation fragments are linked together along the certain logic criteria), the material could be presented in such a way that the users could examine it in a best possible manner - by association. Thus, the work with catalogues becomes very easy and any information in an enormous catalogue could be found within seconds.
The price of developing the electronic version of the catalogue is almost equal to that of developing the printed version, but the cost of printing material is ten times less. CD-ROM discs are light and compact, mailing costs for such discs are almost negligible. It is possible to reproduce electronic catalogues without reducing the consuming quality directly at sight of distribution. The electronic versions are easily changed and complemented. The information required from the electronic catalogues could be delivered to a remote customer right via email. The companies with wide sales network throughout the world, which distribute their catalogues among their potential customers free, the transfer to the electronic versions would allow to drastically reducing the expenses for information marketing.
Our company offers to develop an electronic version of your catalogue with the help of the most sophisticated and popular technique of hypertext references.
This technique allows to develop appendices compatible with HTML (the basic language of Internet sites programming) -interfaces similar to those of Internet browsers. The interface of such an electronic catalogue is extremely friendly and intuitionally clear, therefore no training is required for such a work. The structure or content of the catalogue might be presented in a graphical way as a "tree", hypertext links allowing disclosing the contents of any catalogue part by simple clicking on the name of that part. Hypertext links cover the whole catalogue, allow the user to open the description of the terms they encounter while working, to get images of instruments and tables with technical parameters just referring to description and model number, to go from one model to the other basing on similar features and characteristics. The developed mechanisms of the text search allows to locate the complete information using any feature: a key word, description, number of product model, technical characteristics.
The catalogue content could be integrally competed with new information from the company's WWW-site, i.e. by directly working with catalogue the user with an access to Internet could address the company's internet-site.
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OPTIONS: Other versions.
We could also offer the elements, which would increase the convenience of working with catalogue, its visuality and information content. It is possible to create animation graphic schedules for complicated instruments, which would allow the user to easily understand the principles of assembly and to make up specifications themselves.
The integration of automatic specification system and electronic order is also possible. The price-lists could be delivered to the potential customer or dealer on magnetic carriers, they could be easily replaced or complemented. The price lists are automatically "hooked" to the main electronic catalogue.
On the customer's request it is possible to enter the elements of presentation and training in the electronic catalogue as video rolls or animation fragments which could also be independently successfully used during exhibitions and seminars.
Program and designer integration of Internet-site and electronic catalogue for creating a powerful advertising and marketing sales channel could a logical continuation.
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An approximate developing technique
- Designing.
- At this stage a detailed target is set up, a complete technical assignment for carrying out the jobs, prototype of an electronic catalogue is developed which reflects the basic designing techniques and interface with the user, the requirements are set up on installation of electronic catalogue as a end product.
- The results of designing are as follows: prototype of a system and the documents approved by the customer, the specification for preparing the original materials, schematic plan of the electronic catalogue, report on approing the system design and detailed working schedule.
- Preparation of the original materials.
- In accordance with the specification on preparing the original materials the stagewise preparation is done with a view to get materials in an electronic form, satisfying the requirements on the development as well as translation of a required texts.
- The result of Phase 2 is the material ready for assembly.
- Integration of information in the electronic catalogue.
- Integration phase could coincide with the phase of preparation of original materials. The final design is made at this stage (creating pushbuttons, markers, backgrounds and other graphic elements), the catalogue framework is set up in accordance with the approved scheme), filling of this framework with the prepared original material. Integration phase ends with testing.
- Result - an electronic catalogue ready for pilot working.
- Development of the environment.
- The Phase includes the development of the related software such as help-system and the set-up program from the distributive. The Phase ends with a comprehensive testing of the catalogue.
- Result - the master disc ready for reproduction.
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