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Why?
Internet is a fashionable word today. It sounds real great if you can tell your business associates or just friends that your company has your own Internet representation. Below is just the brief listing of the most important, in our opinion, reasons to the question WHY a company today should be represented in Internet and what benefits it could have from this. |
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The number of Internet users today approaches 80 million people. It is absolutely clear today that Internet is the most quickly developing mass media in the history of the mankind. It took 30 years for the radio to get an audience of 50 million people, 13 years were sufficient for television but Internet coped with the task for only 4 years and the trend continues.
According to the experts, every half a year the number of users doubles. Internet users represent, as a rule, a progressive part of the society with high percentage of people with higher education and an average income.
Today in Russia the number of Internet users is much less than in the USA, for example, but incoming rates are optimistic. Only in Moscow today there are 234 thousand users (3.4% of the grown up polulation) with 300% annual increase. Your potential customers, partners, investors might as well be among them.
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Professionally set up representation in Internet with the use of hypertext, multimedia, interactivity, and other technologies characteristic of only Internet could help you achieve best results in your working with your potential customers.
The Internet user could get your latest information any time of the day and night, seven days a week.
Your information shown in Internet representation could be compared (or may be even better) to printed matter as far as self-descriptiveness is concerned, and as visual and entertainable as TV.
Comprehensive information, "answers to the most frequently asked questions" column on your Internet representation pages will spare the need to answer and explain the same common questions on the telephone and will allow to more efficiently use the working time of your employees.
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Your price-list or the information advertised in the magazine could become obsolete several days after it is published. You will not be able to change anything no matter how you would like it. And vice versa, any information in your Internet representation could be changed with the speed of your secretary's typing skills.
Any unfortunate misprint or a poorly worded sentence , or other small things which happen when you prepare the material for publishing could be very easily corrected any time, if only this information is placed in your Internet representation.
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Such shops do not require salesmen and cashiers, they are accessible from any place in the world.
The so called on-line shopping 24 hours a day has become popular in the West long ago, and now becoming popular in our country. Such kind of trading is convenient not only to salesmen but to buyers too. Below are some advantages, as described by permanent visitors of electronic supermarkets:
- convenience
- very detailed information about products
- a great choice
- absence of pressure from salesmen
- saving time
If your goods or services could be sold through Internet - do it!
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By using the feedback mechanisms, placing questionnaires on your Internet pages you could easily and quickly get comments from your potential customers. This valuable information will help increase the level of your service. Or, by carrying out the preliminary research of the quality of your goods or services on the audience of your Internet representation you will be able to adjust your further marketing plans.
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By setting up special password protected sections on your Internet representation pages you will open remote access to confidential information for only your employees working ,e.g. at your company's branch, or those on business trips.
Your partners will be able to get a confidential information, e.g. their dealers price list etc.
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Internet gives sure advantages for your business with international partners. Dealing with your partners overseas in this case will not be more difficult than with your partners located in your own city. The unique possibilities to set up trends in the network advertising will give you an opportunity to effectively advertise your products in the part of the world you are interested in. In fact, you can get much more through your Internet representation.
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This is the
place for your
banner |
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